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| Main Authors: | , |
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| Format: | Recurso digital |
| Language: | |
| Published: |
Zenodo
2025
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| Online Access: | https://doi.org/10.5281/zenodo.14712985 |
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Table of Contents:
- <p>The study investigated “Media Assessment of Cashew Farming, Processing and Marketing for Sustainable <br>Development in Kogi East, Kogi State, Nigeria.” The objectives were to; examine the level of media coverage of <br>cashew farming, processing and marketing for sustainable development in Kogi East, investigate the channels of <br>information on cashew farming, processing and marketing for sustainable development among cashew farmers in <br>Kogi East, and determine the effectiveness of the study on the media assessment of cashew farming, processing <br>and marketing for sustainable development in Kogi East, Kogi State, Nigeria. It adopted the Diffusion of <br>Innovation and Knowledge Gap media Theories. It adopted mixed methods (quantitative and qualitative) using a <br>structured questionnaire and in-depth interviews as research instruments. A random sampling of 200 respondents <br>among the farmers from the 7-cashew farming local governments was done by the researchers. The 2 chairmen of <br>the Cashew Value Chain were interviewed. It found that; 57% of the respondents indicated that the media <br>coverage of cashew farming, processing and marketing for sustainable development in Kogi East was not <br>impressive, that 54% of the respondents agreed that they got agricultural information from their fellow farmers, <br>and finally, 59% of the respondents agreed that the study of media assessment of cashew farming, processing and <br>marketing for sustainable development in Kogi East was highly effective. The interviews indicated affirmative <br>responses from the questionnaire. It concluded that the media assessment of cashew farming, processing and <br>marketing for sustainable development in Kogi East was a disservice to the farmers in the zone. It is <br>recommended that journalists in the Agriculture Extension Workers should do more of their media coverage of <br>cashew farming activities.</p>