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| Main Authors: | , , , |
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| Format: | Recurso digital |
| Language: | |
| Published: |
Zenodo
2025
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| Online Access: | https://doi.org/10.5281/zenodo.14801548 |
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Table of Contents:
- <p>Nowadays, it is very important for all companies to retain their customers in the increasingly competitive market<br>and turn them into loyal customers. Therefore, many companies are using CRM systems to manage customer data, track<br>sales processes and optimize deal conversion. This article will show how an operational CRM system can revolutionize<br>a company's sales department, its customer retention and collaboration strategies. Operational CRM provides accurate<br>measurements and data on achieving specific sales goals and achieving company profits, and automates the sales<br>process, which reduces human labor in the company, which allows the company to invest in other areas. Thus, this article<br>will show that an operational CRM system is an integral part of all modern company sales departments.</p>