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| Autores principales: | , |
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| Formato: | Recurso digital |
| Lenguaje: | |
| Publicado: |
Zenodo
2025
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| Materias: | |
| Acceso en línea: | https://doi.org/10.5281/zenodo.14825920 |
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- <p>Abstract: This research analyses the impacts of social media on financial markets, focusing<br>on information flow, investor behaviour, manipulation risks, investment strategies, and financial<br>literacy. Social media facilitates access to information but also carries the potential for<br>misinformation and manipulation. The study explores how investor behaviours are influenced in<br>terms of herd behaviour and emotional interactions, emphasising the use of social media<br>analytics in investment strategies and its role in financial education. The findings highlight that<br>social media presents both opportunities and challenges in financial markets. Furthermore, an<br>empirical survey conducted with 178 participants substantiates the real-life effects of social<br>media on financial information acquisition and investment decisions, contributing to a deeper<br>understanding of these dynamics.</p>