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author Pirro, Nicholas
author_facet Pirro, Nicholas
contents <p>While AI/ML technologies promise transformative potential, small and medium-sized businesses <br>(SMBs) often struggle to secure internal buy-in due to skepticism about the tangible benefits. This <br>paper explores strategies for crafting a compelling business case, emphasizing ROI quantification, <br>cost reduction, and revenue expansion. It further highlights real-world examples and the <br>importance of aligning AI initiatives with business objectives. <br>Overcoming Skepticism: Why the Business Case Matters <br>SMBs often operate with limited resources, making it imperative to justify every investment. <br>Leadership teams may perceive AI as an abstract concept, disconnected from immediate business <br>needs (Westerman et al., 2014). Without a clear business case, adoption efforts often stall, leaving <br>SMBs at risk of falling behind more tech-savvy competitors (Pyrrhic Press, 2024).</p>
format Recurso digital
id zenodo_https___doi_org_10_5281_zenodo_14894792
institution Zenodo
language
publishDate 2025
publisher Zenodo
record_format zenodo
spellingShingle Accelerating Adoption: Building the Business Case for AI Integration in SMBs
Pirro, Nicholas
AI integration, SMBs, artificial intelligence, machine learning, business case, ROI quantification, cost reduction, revenue expansion, small and medium-sized businesses, AI adoption, business objectives, operational efficiency, pilot programs, workforce empowerment, customer service, inventory management, customer support chatbot, administrative workload, transcription tools, stockouts reduction, fraud detection, CRM systems, customer retention, growth acceleration, strategic goals, financial returns, risk mitigation, personalized marketing, AI-driven inventory, natural language processing, SMB competitiveness, technology adoption, AI skepticism, leadership buy-in, AI implementation, business transformation, automation, digital future, AI-powered tools, AI success stories, SMB growth, AI pilot projects, customer behavior analysis, AI-enabled decision-making, SMB technology investment, AI-driven innovation, AI impact on workforce, AI solutions, AI-driven business growth, SMB tech-savvy competitors, AI operational benefits.
<p>While AI/ML technologies promise transformative potential, small and medium-sized businesses <br>(SMBs) often struggle to secure internal buy-in due to skepticism about the tangible benefits. This <br>paper explores strategies for crafting a compelling business case, emphasizing ROI quantification, <br>cost reduction, and revenue expansion. It further highlights real-world examples and the <br>importance of aligning AI initiatives with business objectives. <br>Overcoming Skepticism: Why the Business Case Matters <br>SMBs often operate with limited resources, making it imperative to justify every investment. <br>Leadership teams may perceive AI as an abstract concept, disconnected from immediate business <br>needs (Westerman et al., 2014). Without a clear business case, adoption efforts often stall, leaving <br>SMBs at risk of falling behind more tech-savvy competitors (Pyrrhic Press, 2024).</p>
title Accelerating Adoption: Building the Business Case for AI Integration in SMBs
topic AI integration, SMBs, artificial intelligence, machine learning, business case, ROI quantification, cost reduction, revenue expansion, small and medium-sized businesses, AI adoption, business objectives, operational efficiency, pilot programs, workforce empowerment, customer service, inventory management, customer support chatbot, administrative workload, transcription tools, stockouts reduction, fraud detection, CRM systems, customer retention, growth acceleration, strategic goals, financial returns, risk mitigation, personalized marketing, AI-driven inventory, natural language processing, SMB competitiveness, technology adoption, AI skepticism, leadership buy-in, AI implementation, business transformation, automation, digital future, AI-powered tools, AI success stories, SMB growth, AI pilot projects, customer behavior analysis, AI-enabled decision-making, SMB technology investment, AI-driven innovation, AI impact on workforce, AI solutions, AI-driven business growth, SMB tech-savvy competitors, AI operational benefits.
url https://doi.org/10.5281/zenodo.14894792