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| Format: | Recurso digital |
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Zenodo
2025
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| Online Access: | https://doi.org/10.5281/zenodo.14894792 |
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Table of Contents:
- <p>While AI/ML technologies promise transformative potential, small and medium-sized businesses <br>(SMBs) often struggle to secure internal buy-in due to skepticism about the tangible benefits. This <br>paper explores strategies for crafting a compelling business case, emphasizing ROI quantification, <br>cost reduction, and revenue expansion. It further highlights real-world examples and the <br>importance of aligning AI initiatives with business objectives. <br>Overcoming Skepticism: Why the Business Case Matters <br>SMBs often operate with limited resources, making it imperative to justify every investment. <br>Leadership teams may perceive AI as an abstract concept, disconnected from immediate business <br>needs (Westerman et al., 2014). Without a clear business case, adoption efforts often stall, leaving <br>SMBs at risk of falling behind more tech-savvy competitors (Pyrrhic Press, 2024).</p>