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Dades bibliogràfiques
Autor principal: Aneta Marichova
Format: Recurso digital
Idioma:anglès
Publicat: Zenodo 2024
Matèries:
Accés en línia:https://doi.org/10.5281/zenodo.14921739
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  • <div><strong>Purpose:</strong> Sustainable development requires a radical change in strategic company behavior and the creation of a completely new business model, a problem that in recent years occupies an increasingly large place in theoretical research. The purpose of the research is:</div> <div>·         Defining a sustainable business model, a function of company strategy,</div> <div>·         Development of different sustainable business models, as a function of the strategy and specific characteristics of the company.</div> <div><strong>Method:</strong> The research uses a method based on data collection and processing in an open and standardized way.</div> <div><strong>Results:</strong> The results of the empirical study should demonstrate the relationship between building a sustainable business model, as a function of the strategy and specific characteristics of the company, and realizing competitive advantages.</div> <div>Empirical research was conducted among 45 companies with different characteristics, operating in different markets.</div> <div><strong>Conclusions:</strong> The study and conclusions summarize several possibilities for building a sustainable business model, as a function of strategy and company specifics: 1) Transformation of the current business model into a sustainable business model in large, market-established companies, 2) Building a new sustainable business model in start-ups where an entirely new organization is created, 3) Through transfer and diversification in small and medium-sized companies, as a result of participation in strategic alliances.</div>