Збережено в:
| Автор: | |
|---|---|
| Формат: | Recurso digital |
| Мова: | |
| Опубліковано: |
Zenodo
2025
|
| Предмети: | |
| Онлайн доступ: | https://doi.org/10.5281/zenodo.15049846 |
| Теги: |
Додати тег
Немає тегів, Будьте першим, хто поставить тег для цього запису!
|
Зміст:
- <p><em><span>This study aims to explore the impact of the professionalism and credibility of Internet influencers on consumers' purchase intention. Through literature review, questionnaire surveys, and empirical analysis, it is found that both the professionalism and credibility of Internet influencers significantly affect consumers' purchase intention. Internet influencers with stronger professionalism and higher credibility are more likely to stimulate consumers' purchasing behavior. This research provides important theoretical support for enterprises in formulating Internet influencer marketing strategies.</span></em></p>