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| Formato: | Recurso digital |
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| Publicado: |
Zenodo
2025
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| Acceso en línea: | https://doi.org/10.5281/zenodo.15213617 |
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- <p>In the Indian economy, the Fast-Moving Consumer Goods (FMCG) industry is crucial since it greatly<br>influences consumer purchasing trends. This study investigates how Coimbatore, Tamil Nadu, consumers<br>perceive, intend to buy, and are satisfied with FMCG products. The goal of the study is to comprehend<br>how consumer decisions are influenced by several elements, such as pricing, brand image, promotional<br>tactics, and product quality. Structured questionnaires were used to gather information from a broad<br>sample of customers in a number of different demographic groups. Price sensitivity and special offers<br>have a substantial impact on purchase intention, but product quality and brand trust are important factors<br>influencing consumer opinion, according to the report. </p>