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| Autor principal: | |
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| Formato: | Recurso digital |
| Idioma: | |
| Publicado em: |
Zenodo
2025
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| Acesso em linha: | https://doi.org/10.5281/zenodo.15320616 |
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Sumário:
- <p>This study attempts to analyses the customer satisfaction of online and offline shopping.<br>Customer’s satisfaction has become a crucial point of differentiation in online and offline shopping<br>where consumers make weekly, fortnightly or monthly trips and then spend more on these trips than<br>other times especially in countries like India where competition in online is very fierce. Unfortunately<br>in offline shopping, i.e., especially in departmental stores most of the unsatisfied customers do not<br>complaint, they just go shopping somewhere else. The most popular form of shopping include those<br>that are click- and- mortar which means stores that have both physical entity and an on-line presence.<br>The numbers of strictly online stores will only continue to grow because of the growing popularity in<br>online shopping and buying. In this study using different socio – economic variables. The outcomes of<br>the study suggest that the better understanding of customer satisfaction. </p>