-д хадгалсан:
| Үндсэн зохиолчид: | , , , |
|---|---|
| Формат: | Recurso digital |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
Zenodo
2025
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| Нөхцлүүд: | |
| Онлайн хандалт: | https://doi.org/10.5281/zenodo.15369552 |
| Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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Агуулга:
- <p>This study looked at how Augmented Reality (AR) affected consumers' intentions to buy on e-commerce. The objective of this study is to investigate the resulting impact level of each variable, such as Interactivity, Vividness, Perceived Ease of Use, Perceived Usefulness, Attitude Towards Usage, and Purchase Intention influence consumers' intention to purchase through the usage of AR features in E-Commerce. The PLS-SEM method, which is processed using SmartPLS 4 software, is used in this quantitative study. According to the data analysis, the results indicate that most of the mentioned variables have a positive correlation towards purchase intention using AR features in e-commerce.</p>