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| Autors principals: | , |
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| Format: | Recurso digital |
| Idioma: | |
| Publicat: |
Zenodo
2024
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| Accés en línia: | https://doi.org/10.5281/zenodo.15560898 |
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- <p>As the concept of <a href="https://ijetrm.com/issues/files/May-2024-31-1748681660-NOV202460.pdf" target="_blank" rel="noopener">health maintenance and environmental</a> consciousness had become a high necessity to safeguard<br>mankind, promoting green products usage and consumption is a demand of this hour. Cosmetic industry is one<br>among the sector that picked up the pace of development and exposed a sustainable progress in Indian Context.<br>Owing to this scenario, the magnitude of green cosmetics is more behind the ideal one for the security primitives<br>in environment and consumers. The market witnesses a novel trend wherein the consumers shifts from purchasing<br>habits of chemical-based cosmetics towards organic cosmetics, due to its huge benefits to health and environment.<br>For achieving this pious goal, it is utmost required to identify the determinants insisting the user to opt towards<br>green cosmetics products, thus could be ventilated towards masses to extend the base of consumers for green<br>products. The present research is exploratory and empirical in nature, and examines the determinants influencing<br>the purchasing behaviours of consumers towards green cosmetics and their consistency. Simultaneously the<br>different local brands entering into the market of green cosmetics and certain barriers such as cost, availability<br>and so on of green cosmetics the necessity to maintain the consistency in purchasing growth of green cosmetics<br>and brand loyalty in competitive market is essential. The study is put forth to fulfil this objective, through<br>quantitative analysis gathered from the perception of 150 cosmetic users (women population) from Sivagangai<br>district, Tamilnadu through semi-structured questionnaire distribution. The outcomes of research explores the<br>basic association, of determinants of green cosmetics, beauty, health conscious factors, hurdles to buy, brand<br>loyalty and sustainability in purchasing decision of respondents using statistical method through SPSS 20.0<br>version. </p>