محفوظ في:
| المؤلفون الرئيسيون: | , , |
|---|---|
| التنسيق: | Recurso digital |
| اللغة: | |
| منشور في: |
Zenodo
2025
|
| الوصول للمادة أونلاين: | https://doi.org/10.5281/zenodo.15645943 |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
جدول المحتويات:
- <p>ABSTRACT <br>Ayurveda, an ancient system of medicine, has been utilized to address various life challenges. In the 21st century, Ayurveda continues with modifications and updates, stimulating market growth and enabling consumers to reconnect with their heritage. Ayurvedic Fast-Moving Consumer Goods (FMCG) brands have experienced substantial expansion, driven by increasing demand for natural health solutions. As the Ayurvedic product market expands, understanding consumer perceptions has become complex due to diverse attitudes influenced by cultural and health-related factors. This study investigates the convergence of traditional Ayurvedic knowledge and modern technology by using Artificial Intelligence (AI) to assess consumer attitudes toward Ayurvedic FMCG products. Using AI tools like sentiment analysis, Natural Language Processing (NLP), and machine learning, this research examines online consumer behavior and product reviews to reveal insights into consumer trust and preferences. The paper explores how AI can provide understanding of consumer sentiment across demographics and market segments. By incorporating AI insights, brands can enhance product personalization and marketing strategies. The study explores AI's role in addressing consumer skepticism about efficacy and authenticity. The findings highlight AI's potential to aid in developing innovative Ayurvedic products that align with modern health trends while maintaining Ayurveda's core values. This research offers a framework for FMCG brands to merge Ayurvedic principles with AI's technological advancements, shaping a future where tradition and technology enhance consumer experience in wellness. Keywords— Natural Language Processing, Ayurvedic Fast-Moving Consumer Goods, Ayurveda, Artificial Intelligence </p>