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Bibliografiske detaljer
Main Authors:	Vidushi Jain, Dr. Riya Mukhopadhyay
Format:	Recurso digital
Sprog:	engelsk
Udgivet:	Zenodo 2025
Fag:	Emotional Storytelling Consumer Behaviour Cadbury Advertising Brand Loyalty Bangalore Youth Quantitative Analysis
Online adgang:	https://doi.org/10.5281/zenodo.15834321
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Lignende værker

STORYTELLING APPROACH TO BUILDING BRAND LOYALTY AT AMUL DAIRY
af: Journal of Digital Engineering and Business Management
Udgivet: (2026)

A STUDY ON CONSUMER PERCEPTION TOWARDS ADIDAS SHOES WITH REFERENCE TO COIMBATORE CITY
af: Dr. T. Vasumathi, S. Rajavel,
Udgivet: (2026)

The Role of Trademarks in Brand Identity and Consumer Trust
af: Patel, Rashmita Girishbhai, et al.
Udgivet: (2025)

The mediating role of customer satisfaction in the influence of brand image on brand loyalty in e-commerce: a study of consumers in Chennai
af: Kevin Alston, et al.
Udgivet: (2026)

APPROACHES THAT AFFECT CONSUMER-BASED BRAND EQUITY
af: Denise Santos de Oliveira
Udgivet: (2017)

Study of Preference Between Amazon Vs Flickertails
af: Khodewad, Vishnu Bhanudas
Udgivet: (2026)

Investigating the role of Brand Equity in influencing the buying patterns of Titan Watches customers in Dhanbad
af: Mahto, Manoj, et al.
Udgivet: (2025)

ULTIMATE LOYALTY: A CASE STUDY OF HARLEY-DAVIDSON CLIENTS
af: Marco Antonio Coutinho
Udgivet: (2018)

The Role of Consumer Satisfaction in Mediating the Effect of Service Quality and Information Technology Systems on Consumer Loyalty in Transportation Services
af: Rony Tri Wijayanto, et al.
Udgivet: (2026)

THE INTEGRATION OF ARTIFICIAL INTELLIGENCE IN MODERN ADVERTISING CAMPAIGNS
af: Okafor, Chinedu Michael
Udgivet: (2025)

The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study
af: Leonardo Aureliano-Silva
Udgivet: (2015)

Experiential Retail in the Smartphone Industry: Consumer Behaviour and Brand Loyalty
af: Mudit Joshi
Udgivet: (2025)

Exports, University-industry linkages, and innovation challenges in Bangalore, India / Anthony P. D'Costa
af: D'Costa, Anthony P
Udgivet: (2006)

INVESTIGATING THE IMPACT OF COGNITIVE DISSONANCE AND CUSTOMER SATISFACTION ON LOYALTY AND COMPLAINT BEHAVIOUR
af: Thomas Salzberger
Udgivet: (2010)

Building Consumer Loyalty: Understanding E-Satisfaction in Fast-Fashion Purchases on E-Commerce Platform
af: Wijaya, Hendra, et al.
Udgivet: (2025)

Measuring the Impact of Digital Social Media Advertising on Brand Awareness and Online Engagement
af: SHOFODUNRIN, ADETAYO OLUWATOSIN
Udgivet: (2025)

Behind the likes, content and brand on Instagram
af: Javier A. Sánchez-Torres
Udgivet: (2018)

Popularity of Social Media Platforms and Youth Preference of Digital Tools for Human Capital Development in South-East Nigeria
af: Kobimdi Cordelia Umeh, Walter Ihejirika, & Innocent Paschal Ihechu
Udgivet: (2025)

IMPACT OF REVIEW AND RATINGS ON CONSUMER PERCEPTION OF AUTOMOBILES
af: Priyanka. G, Akila S
Udgivet: (2025)

Analyzing building height restrictions : predicted impacts, welfare costs, and a case study of Bangalore, India / Alain Bertaud, Jan K. Brueckner
af: Bertaud, Alain
Udgivet: (2004)

Assessment of Extended E-S-Qual Model in an M-Commerce Setting
af: Dastane, Omkar, et al.
Udgivet: (2025)

The eﬀect of facial expression on emotional contagion and product evaluation in print advertising
af: Giuliana Isabella
Udgivet: (2020)

BRAND EQUITY IN AGRIBUSINESS: BRAZILIAN CONSUMER PERCEPTIONS OF PORK PRODUCTS
af: RICARDO OSÓRIO DE OLIVEIRA
Udgivet: (2018)

Beyond the rainbow: Attitudes of Brazilian consumers regarding homoaffective advertisements
af: Estela Maria Hoffmann
Udgivet: (2021)

Ethics in television commercials: an opinion survey of consumers on advertisements of Bangladeshi Companies
af: M. H PARVEZ
Udgivet: (2019)

THE COMPETENCY QUEST: EXPLORING SKILL EXPECTATIONS FOR MANAGEMENT GRADUATES IN BANGALORE
af: Sen B Mathews, et al.
Udgivet: (2026)

Impact of brand equity on consumer purchase intent
af: S RUNGSRISAWAT
Udgivet: (2019)

How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy
af: Emmanuel Mogaji, et al.
Udgivet: (2024)

Consumer Behavior's Evolution, Emergence, and Future in the AI Age Through the Lens of MR, VR, XR, Metaverse, and Robotics
af: George Spais, et al.
Udgivet: (2025)

Uncovering Generation Z (Gen Z) Shoppers' Expectations in Luxury Immersive Virtual Reality ( IVR ) In‐Store Experience: The Role of Sustainability
af: Serena Rovai, et al.
Udgivet: (2025)

Exploring Avatar Selves in the Metaverse: Consumer Co‐Creation of Experiences
af: Amrita Chakraborty, et al.
Udgivet: (2024)

Is New Technology Worth It? Exploring Positive and Negative Effects When New Technology Meets Consumers
af: Philipp Brüggemann, et al.
Udgivet: (2025)

Exploring the Dark Side of AI and Its Influence on Consumer Emotion
af: Shikha Bhardwaj, et al.
Udgivet: (2024)

The Role of Augmented Reality Experiences in Consumers' Purchase Intention Toward New Products
af: Anupama Ambika, et al.
Udgivet: (2024)

Construction, Validation, and Generalization of Digital Consumption Value Scale
af: Sanjeev Tripathi, et al.
Udgivet: (2025)

A Multi‐Study Examination of Metaverse and Consumer Behaviour: A Systematic Literature Review and Research Agenda
af: Nandini Venkatesh Adhini, et al.
Udgivet: (2026)

Brand’s CSR influence on consumers’ prosocial behavior in unrelated domains
af: Angela Negrão
Udgivet: (2018)

A STUDY ON THE INFLUENCE OF PRODUCT, PRICE AND BRAND IMAGE ON AYURVEDA PRODUCTS BY CONSUMERS
af: Anilkumar.R
Udgivet: (2020)

Relevance of cognitive dissonance, activation and involvement to branding: An overview
af: Arti Sahgal
Udgivet: (2011)

The Impact of Price Discrepancies Across Channels on Consumers' Choice Deferral: The Role of Lay Belief About Price Discrepancies and Anticipated Regret
af: Dan Liu, et al.
Udgivet: (2025)