Збережено в:
| Автор: | |
|---|---|
| Формат: | Recurso digital |
| Мова: | Англійська |
| Опубліковано: |
Zenodo
2025
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| Предмети: | |
| Онлайн доступ: | https://doi.org/10.5281/zenodo.15872144 |
| Теги: |
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Зміст:
- <p><em><span>Marketing is needed for educational institutions in building a positive image of madrasah. If the madrasah has a good image in the eyes of the community, then the madrasah will make it easier to overcome competition with other institutions. Madrasahs are often perceived as schools with lower socio-economic status and poor environment. This research discusses the application of segmenting in marketing educational services as a strategy to build and strengthen the image of madrasah, especially at MIN 2 Banyumas. Segmenting aims to identify groups of students and parents who have needs and interests that attract them to an educational institution.<span> </span>Using a descriptive qualitative approach, the findings show that market segmentation is carried out using three methods, namely geographic segmentation, demographic segmentation and behavioural segmentation, which by using this segmentation, MIN 2 Banyumas is able to increase public appeal and improve the image of the madrasah.</span></em></p>