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| Autor Principal: | |
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| Formato: | Recurso digital |
| Idioma: | |
| Publicado: |
Zenodo
2025
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| Acceso en liña: | https://doi.org/10.5281/zenodo.16220978 |
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Table of Contents:
- <p>The questionnaire (named <strong>C</strong><strong>CR_HR_CL</strong>) was designed to assess customer perceptions of:</p> <ul> <li> <p>Corporate Social Responsibility (CSR) initiatives</p> </li> <li> <p>Hotel Reputation (HR)</p> </li> <li> <p>Customer Loyalty (CL)</p> </li> </ul> <p>The data were collected from guests who had recently stayed at various star-rated hotels in New Delhi, India.<br>A five-point Likert scale was used to measure all construct items (1 = Strongly Disagree, 5 = Strongly Agree).</p> <h4>Contents:</h4> <ul> <li> <p><strong>Respondent demographics</strong> (age, gender, education, etc.)</p> </li> <li> <p><strong>CSR-related items</strong> (e.g., environmental practices, ethical conduct, community engagement)</p> </li> <li> <p><strong>Hotel reputation variables</strong> (e.g., service quality, brand image, trust)</p> </li> <li> <p><strong>Customer loyalty metrics</strong> (e.g., revisit intention, recommendation behavior)</p> </li> </ul>