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| Main Author: | |
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| Format: | Recurso digital |
| Language: | English |
| Published: |
Zenodo
2025
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| Online Access: | https://doi.org/10.5281/zenodo.16274643 |
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Table of Contents:
- <p><strong><em><span>Abstract:<br></span></em></strong><em><span>The objective of the study is to evaluate the factors influencing consumers' repurchase intention green cosmetics in Vietnam through a qualitative research method. The results of in-depth interviews with customers who have purchased green cosmetics show that consumers are increasingly interested in green cosmetics through theory of planned behavior model and consumer value theory. The study also provides analyses of the green cosmetics market in Vietnam and consumer consumption trends in Vietnam.</span></em></p> <p><strong><em><span>Keywords: </span></em></strong><em><span>Green cosmetics repurchase intention, Vietnam</span></em></p>