Guardado en:
| Autor principal: | |
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| Formato: | Recurso digital |
| Lenguaje: | inglés |
| Publicado: |
Zenodo
2025
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| Materias: | |
| Acceso en línea: | https://doi.org/10.5281/zenodo.16901934 |
| Etiquetas: |
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Tabla de Contenidos:
- <p>This case study explores Nike’s sustainable rubber lifecycle, analyzing how the company integrates sustainability principles across sourcing, processing, manufacturing, distribution, product use, and end-of-life management. Using the Life Cycle Assessment (LCA) framework, the study highlights key innovations such as Environmentally Preferred Rubber (EPR), the Move to Zero campaign, and Nike Grind. It also examines strategic dilemmas in 2025, including circular economy scalability, bio-based rubber adoption, regulatory pressures, and consumer responsibility. The report concludes with solutions and implications for the wider footwear and apparel industry, offering lessons on how sustainability can be transformed from a compliance requirement into a competitive advantage.</p>