IMPACT OF BRAND EQUITY ON CONSUMER PURCHASE INTENTION TOWARDS EDIBLE OIL BRANDS IN PAKISTAN
nork: Dr. Amir Adam
Argitaratua: (2024)

THE ALLURE OF UBIQUITY: BRAND EQUITY AND BRAND AUTHENTICITY INFLUENCED BY DISTRIBUTION CHANNELS
nork: Samanta Puglia Dal Farra
Argitaratua: (2019)

IDENTITY, POSITIONING, BRAND IMAGE AND BRAND EQUITY COMPARISON: A VISION ABOUT QUALITY IN BRAND MANAGEMENT.
nork: Eduardo de Paula e Silva Chaves
Argitaratua: (2017)

APPROACHES THAT AFFECT CONSUMER-BASED BRAND EQUITY
nork: Denise Santos de Oliveira
Argitaratua: (2017)

A GESTÃO DO BRAND EQUITY NO MARKETING EDUCACIONAL
nork: Suzana Kazue Kagawa
Argitaratua: (2016)

CUSTOMER RELATIONSHIPS AND BRAND EQUITY IN CHINA'S BANKING SERVICES
nork: Svetla T. Marinova
Argitaratua: (2008)

ESTIMATING BRAND EQUITY IN THE CONTEXT OF THE GLOBAL AUTOMOTIVE INDUSTRY
nork: Marc Fetscherin Marc Zelina
Argitaratua: (2007)

BRAND RELATIONSHIPS ON RETAILING: THE IMPACT OF IMAGE ON BEHAVIORAL INTENTIONS OF CONSUMERS
nork: Euler Alves Brandão
Argitaratua: (2011)

BRAND EQUITY IN AGRIBUSINESS: BRAZILIAN CONSUMER PERCEPTIONS OF PORK PRODUCTS
nork: RICARDO OSÓRIO DE OLIVEIRA
Argitaratua: (2018)

The Dark Pull of Virtual Aisles: How Interactivity Fuels Compulsive Buying in Immersive Shopping Worlds
nork: Moin Ahmad Moon
Argitaratua: (2026)

IMPACT OF CONGRUENCE BETWEEN SPORTS CELEBRITY AND BRAND PERSONALITY ON PURCHASE INTENTION: THE CASE OF MINERAL WATER CATEGORY IN LITHUANIA
nork: Eleonora Šeimienė
Argitaratua: (2014)

ANALYZING THE PROFILE AND PURCHASE INTENTIONS OF GREEN CONSUMERS IN POLAND
nork: Fahri Apaydin
Argitaratua: (2017)

SOCIO-ECONOMIC DRIVERS OF SMOKING AMONG YOUNG MALE STUDENTS: A CASE STUDY FROM PAKISTAN
nork: Qaria Aqeela Bibi, Mahtab Ahmad, Awais Dastgeer, Aousaf Ahmad
Argitaratua: (2025)

ANTECEDENTS OF THE INTENTION AND BEHAVIOR TOWARD PURCHASE OF COUNTERFEIT LUXURY GOODS IN AN EMERGING ECONOMY: A STUDY OF YOUNG VIETNAMESE CONSUMERS
nork: Nguyen Thi Tuyet Mai
Argitaratua: (2017)

IMPACT OF ETHICAL BRANDING AND SOCIAL MEDIA ENGAGEMENT ON CONSUMER TRUST AND LOYALTY: EVIDENCE FROM MAMAEARTH CONSUMERS
nork: Hemlata Kanaujiya, Dr. Ashwani Kumar, Dr. Urvashi Sharma
Argitaratua: (2026)

CREDIT CARD USE: DO BRAND EQUITY AND MATERIALISM INFLUENCE IMPULSIVE BUYING BEHAVIOR?
nork: Luis Adriano Rodrigues
Argitaratua: (2021)

IMPLEMENTATION OF THE INJURY PREVENTION EXERCISE PROGRAM KNEE CONTROL+ IN THE PAKISTANI FUTSAL COMMUNITY
nork: Dr. Aqib Javid,Dr. Rakhshanda,Dr. Irzam Haroon,Dr. M. Daniyal Riaz,Dr. Sohail Nadir,Dr. Laiba Faheem,Dr. Kiran Babar
Argitaratua: (2026)

EFFECTS OF ACUTE EXERCISE ON CARDIOVASCULAR FUNCTION IN YOUNG ADULTS: A CROSS-SECTIONAL STUDY
nork: Dr. Muhammad Jamshed Ullah Khan,Dr. Nabiha Khalid,Dr. Umar Aslam Shah,Dr. Hira Rehan,Muhammad Farhan Sajjad,Danial Nisar,Fatima Manzoor
Argitaratua: (2026)

PORTUGUESE CONSUMERS’ GREEN PURCHASE BEHAVIOR: AN ANALYSIS OF ITS ANTECEDENTS AND A PROPOSAL OF SEGMENTATION
nork: Paulo Ribeiro Cardoso
Argitaratua: (2017)

CUSTOMER-BASED BRAND EQUITY FOR A TOURISM DESTINATION (CBBETD): THE SPECIFIC CASE OF BANDUNG CITY, INDONESIA
nork: Hartanto Yuwo
Argitaratua: (2013)

LA EQUIDAD DE MARCA “BRAND EQUITY” UNA ESTRATEGIA PARA CREAR Y AGREGAR VALOR
nork: Silvio Escobar Naranjo
Argitaratua: (2000)

VALIDATION STUDY OF A RACIAL EQUITY SCALE FOR TEACHERS
nork: Cruz, Tassia, et al.
Argitaratua: (2024)

THE RISE OF AI-GENERATED CONTENT IN PAKISTANI MEDIA: IMPLICATIONS FOR JOURNALISM AND PUBLIC DISCOURSE
nork: Dr. Muhammad Yaseen Moroojo,Dr. Taha Shabbir,Dr. Muhammad Aftab Madni,Imtiaz Hussain
Argitaratua: (2025)

A INFLUÊNCIA DA IMAGEM DO PAÍS DE ORIGEM NO BRAND EQUITY: UM ESTUDO COM BANCOS ESPANHÓIS
nork: Michel Alves Prado
Argitaratua: (2015)

UNEQUAL SOCIOECONOMIC STATUS AND SECOND LANGUAGE ACQUISITION: A CASE STUDY OF PAKISTANI STUDENTS
nork: Naila Umar,Nazia Anwar
Argitaratua: (2026)

BEHAVIOR OF CONSUMERS OF FRESH TOMATOES: A STUDY USING FACTOR ANALYSIS
nork: Gustavo Leandro Vanucci de Moraes
Argitaratua: (2017)

THE EFFECTIVENESS OF DIGITAL MARKETING ON CONSUMERS PURCHASING DECISIONS: A CONCEPTUAL STUDY
nork: National Press Associates
Argitaratua: (2026)

EXAMINING THE EFFECT OF AGE AND GENDER ON ATTITUDES TOWARDS GENDER ROLES AMONG PAKISTANI ADULTS
nork: Nimrah Naseem,Dr. Muhammad Saifullah Qureshi
Argitaratua: (2026)

ESG AND ITS RELATIONSHIP WITH THE BRAND FROM THE MANAGER ́S PERSPECTIVE
nork: Claudir Fossati
Argitaratua: (2025)

GENERATIVE AI USE AND SKILL DEVELOPMENT: MULTIGROUP ANALYSIS ACROSS PAKISTANI HIGHER EDUCATION STAKEHOLDERS
nork: Muhammad Ilyas,Dr. Fakhta Zeib
Argitaratua: (2026)

GREEN HUMAN RESOURCE MANAGEMENT (HRM) AND ITS IMPACT ON ENVIRONMENTAL SUSTAINABILITY: THE MEDIATING ROLES OF GREEN EMPLOYEE BEHAVIOR AND GREEN INNOVATION IN MANUFACTURING FIRMS
nork: Sidra Aijaz Soomro, Prof. Dr. Mushtaque Ali Jariko, Dr. Farhan Zeb Khaskhelly
Argitaratua: (2026)

A STUDY ON CONSUMER PREFERENCES TOWARDS ZUDIO: AN ANALYSIS OF BUYING BEHAVIOR AND BRAND PERCEPTION WITH SPECIAL REFERENCE TO ZUDIO AT CROSS CUT ROAD BRANCH, COIMBATORE CITY
nork: Dr. G. Arut Geevitha, et al.
Argitaratua: (2026)

ARTIFICIAL INTELLIGENCE DRIVEN TOOLS IN CONTENT WRITING: A SOCIOLOGICAL PERSPECTIVE OF PAKISTANI STUDENTS AS SECOND LANGUAGE LEARNERS
nork: Dr. Mudasar Jahan*, Anila Iram, Ayesha Rashid
Argitaratua: (2026)

CLIMATE CHANGE AND INDIA'S GREEN ECONOMY AGENDA
nork: Dr. Archana Aher
Argitaratua: (2025)

ECO2SEIA – LOW CARBON GREEN LABEL PRODUCTS: A GREEN MARKETING “STUDY CASE"
nork: T. PAIVA
Argitaratua: (2016)

IMPACT OF BUSINESS INTELLIGENCE ADOPTION ON ORGANIZATIONAL PERFORMANCE IN PAKISTANI SMES: THE MEDIATING ROLE OF DATA-DRIVEN DECISION-MAKING AND THE MODERATING ROLE OF TOP MANAGEMENT SUPPORT
nork: Dr Razia Bano, Dr. Waqar Alam, Dr. Mahboob Ullah, Ameer Hamza
Argitaratua: (2026)