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| Médium: | Recurso digital |
| Jazyk: | angličtina |
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Zenodo
2025
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| Témata: | |
| On-line přístup: | https://doi.org/10.5281/zenodo.17062471 |
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- <p><strong><span lang="EN-CA">Abstract:</span></strong><span lang="EN-CA"> The purpose of this study is to examine the relationship between market orientation and manufacturing industry performance, with organizational learning and e-business adoption serving as mediating factors, grounded in the Resource-Based View (RBV). The findings indicate that manufacturing industry performance is positively associated with market orientation, organizational learning, and e-business adoption. Furthermore, market orientation significantly influences organizational learning and e-business adoption, thereby enhancing manufacturing industry performance. This study contributes to the marketing literature by offering a parsimonious framework for understanding these relationships. The results, based on analyses of manufacturing industry sectors, provide a baseline perspective for marketing management professionals working within manufacturing firms.</span></p> <p><strong><span lang="EN-CA">Keywords</span></strong><strong><span lang="EN-CA">:</span></strong><span lang="EN-CA"> Organizational Learning, E-Business Adoption, Market Orientation, Manufacturing Industry Performance.</span></p> <p><strong><span lang="EN-CA">Title:</span></strong><span lang="EN-CA"> Is there a mediating effect of organizational learning and e-business adoption in the relationship between market orientation and manufacturing industry performance?</span></p> <p><strong><span lang="EN-CA">Author:</span></strong><span lang="EN-CA"> Meisam Karami<em>, </em>Hamid Bouraghi</span></p> <p><strong><span lang="EN-US">International Journal of Management and Commerce Innovations<span> </span></span></strong></p> <p><strong><span lang="EN-US">ISSN 2348-7585 (Online)</span></strong></p> <p><strong><span lang="EN-US">Vol. 13, Issue 1, April 2025 - September 2025</span></strong></p> <p><strong><span lang="EN-US">Page No: 487-499</span></strong></p> <p><strong><span lang="EN-US">Research Publish Journals</span></strong></p> <p><strong><span lang="EN-US">Website: www.researchpublish.com</span></strong></p> <p><strong><span lang="EN-US">Published Date: 05-September-2025</span></strong></p> <p><strong><span lang="EN-US">DOI: <a href="https://doi.org/10.5281/zenodo.17062471">https://doi.org/10.5281/zenodo.17062471</a></span></strong></p> <p><strong><span lang="EN-US">Paper Download Link (Source)</span></strong></p> <p><strong><span lang="EN-US"><a href="https://www.researchpublish.com/papers/is-there-a-mediating-effect-of-organizational-learning-and-e-business-adoption-in-the-relationship-between-market-orientation-and-manufacturing-industry-performance">https://www.researchpublish.com/papers/is-there-a-mediating-effect-of-organizational-learning-and-e-business-adoption-in-the-relationship-between-market-orientation-and-manufacturing-industry-performance</a></span></strong></p>