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| Format: | Recurso digital |
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Zenodo
2025
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| Online Access: | https://doi.org/10.5281/zenodo.17218532 |
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Table of Contents:
- Annotation. The relevance of the study is determined by the impact of omnichannel distribution on the marginality and costs of independent hotels. The purpose of the article is to determine the impact of multi-channel booking systems on financial results and to justify directions for optimizing distribution strategies. The methodology is based on cost analysis, comparison of distribution channels, and a systematic analytical approach using practical data from independent hotels. The results showed that excessive dependence on intermediaries reduces profitability, while the development of own channels increases financial stability. The novelty lies in the creation of a model for evaluating the effectiveness of omnichannel distribution for independent hotels. The conclusions confirm the advisability of balancing channels, and the prospects are related to the analysis of new digital platforms.