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| Auteur principal: | |
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| Format: | Recurso digital |
| Langue: | anglais |
| Publié: |
Zenodo
2025
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| Sujets: | |
| Accès en ligne: | https://doi.org/10.5281/zenodo.17411932 |
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Table des matières:
- <div>This paper compares marketing strategies in Bangladesh with those used across Europe, from bustling Dhaka street markets to sleek Paris storefronts. The study examines how consumers act, how ads are designed, and how digital marketing runs in each region, right down to details like the colors used in online campaigns. We visited several bustling markets in Dhaka, noting prices and scents of fresh produce, while European marketing trends were studied through online data and published reports. The findings show that in Bangladesh, marketing leans heavily on personal relationships and competitive pricing, while in Europe it’s driven more by online campaigns, strong branding, and creating a smooth, memorable customer experience—like a website that loads in a blink. The paper points to the rising power of digital platforms and social media marketing in both settings, from quick-click ads to targeted influencer posts. The study seeks to help small and medium enterprises in Bangladesh craft marketing strategies that meet global standards yet fit the pace and character of the local market, from busy Dhaka streets to rural shopfronts.</div> <div> </div>