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| Format: | Recurso digital |
| Sprog: | engelsk |
| Udgivet: |
Zenodo
2025
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| Fag: | |
| Online adgang: | https://doi.org/10.5281/zenodo.17836780 |
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| _version_ | 1866902281563144192 |
|---|---|
| author | Shubina, Mariia |
| author_facet | Shubina, Mariia |
| contents | <p>Digital brands are rapidly evolving from innovative ventures into full-fledged business ecosystems. This approach ensures sustainability, diversified revenue streams, and international growth. The case study of Ms. Shubina illustrates how launching Patreon, merchandising, advertising partnerships, and collaboration with international communities can be used to build a long-term strategy.</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_17836780 |
| institution | Zenodo |
| language | eng |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | Why Digital Brands Must Think Like Business Ecosystems: The Experience of Mariia Shubina Shubina, Mariia Digital Brand Ecosystem Monetization Patreon Merchandising Collaboration International Audience Creator Economy <p>Digital brands are rapidly evolving from innovative ventures into full-fledged business ecosystems. This approach ensures sustainability, diversified revenue streams, and international growth. The case study of Ms. Shubina illustrates how launching Patreon, merchandising, advertising partnerships, and collaboration with international communities can be used to build a long-term strategy.</p> |
| title | Why Digital Brands Must Think Like Business Ecosystems: The Experience of Mariia Shubina |
| topic | Digital Brand Ecosystem Monetization Patreon Merchandising Collaboration International Audience Creator Economy |
| url | https://doi.org/10.5281/zenodo.17836780 |