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| Main Authors: | , , , , |
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| Format: | Recurso digital |
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| Udgivet: |
Zenodo
2025
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| Fag: | |
| Online adgang: | https://doi.org/10.5281/zenodo.17853447 |
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Indholdsfortegnelse:
- <p>This study is a comparative analysis of the adoption of Artificial Intelligence (AI) in journalism <br>among male and female journalists working in broadcast media stations within Awka. It focuses <br>on their level of awareness, frequency of AI usage, and the factors influencing AI adoption in <br>newsroom practices. Anchored on Gender and Technology Theory, the study employs a survey <br>research design, with a sample size of 384 respondents selected using snowball-sampling <br>technique across various broadcast stations in the city. Data were collected through an online <br>questionnaire and analyzed using descriptive statistical tools, including frequencies and <br>percentages. The findings revealed a significant gender gap, with male journalists demonstrating <br>higher awareness and more frequent use of AI tools such as ChatGPT, Grammarly, and QuillBot, <br>while female journalists reported lower awareness, limited access, and minimal usage. Key barriers <br>affecting adoption among female journalists included lack of technical skills, high subscription <br>costs, perceived complexity, and fear of job displacement. These disparities highlight the urgent <br>need for gender-inclusive digital literacy interventions. Based on the findings, the study <br>recommends targeted training programs subsidized access to AI tools, mentorship schemes, <br>curriculum revisions to include AI education, and organizational policies that promote equal access <br>to technological resources.</p>