Guardado en:
| Autor principal: | |
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| Formato: | Recurso digital |
| Lenguaje: | inglés |
| Publicado: |
Zenodo
2025
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| Materias: | |
| Acceso en línea: | https://doi.org/10.5281/zenodo.17862632 |
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- <p>This paper presents a multi-level enterprise analytics framework designed to help organizations leverage data as a source of sustainable competitive advantage. The study integrates concepts from business intelligence, data science, artificial intelligence, and strategic management to demonstrate how analytics maturity influences organizational performance.</p> <p>The proposed model evaluates analytics capability across operational, tactical, and strategic layers, emphasizing the role of data governance, AI ethics, decision-support systems, and predictive modeling. Through a synthesized literature review and comparison of global industry reports, the paper highlights how data-driven organizations achieve superior efficiency, innovation, and market positioning.</p> <p>This framework is intended as a practical reference for MBA students, data analysts, executives, and researchers working on enterprise transformation and digital strategy.</p>