में बचाया:
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | Recurso digital |
| भाषा: | |
| प्रकाशित: |
Zenodo
2025
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| विषय: | |
| ऑनलाइन पहुंच: | https://doi.org/10.5281/zenodo.17870203 |
| टैग: |
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विषय - सूची:
- <p>Enhanced knowledge in agricultural production and food security is closely associated with access <br>to timely and high-quality agricultural information. This study examines how the Tom Sule <br>agricultural programme on Ashi Waves FM promotes agricultural development in Katsina-Ala <br>Local Government Area(LGA),Benue State, Nigeria. The study is anchored on The Development <br>Media Theory, emphasizing the active role of farmers in seeking agricultural information through <br>radio as a developmental tool for rural empowerment and agricultural advancement. A total of 346 <br>participants were sampled and responded to a semi-structured questionnaire. The data were <br>analyzed using descriptive statistics. The findings reveal that the programme's primary audience <br>was predominantly male, married, and over 40 years old. The findings collectively suggest that <br>enhancing the "Tom Sule" programme’s impact requires multiple strategic interventions. <br>Increasing the volume and variety of content, ensuring reliable power supply, securing stakeholder <br>support, and improving personnel training are all critical strategies. Prioritizing these interventions <br>in alignment with audience needs and contextual constraints will likely lead to a more effective <br>and influential programme. The findings → also reveal that the Tom Sule agricultural program <br>enjoys widespread listenership and has positively influenced agricultural practices across the study <br>area. Despite this, several challenges have limited the full use of the disseminated information. <br>These include issues related to the → timing of the programme, insufficient resources, and the <br>limited number of broadcast days, which affect its accessibility and impact. To maximise the <br>programme’s impact, the scheduling should → prioritize evening broadcasts and tailor the content <br>to align with the linguistic preferences of the majority that will foster greater understanding, <br>facilitate practical application, and enhance the programme’s overall impact in supporting <br>agricultural development in the study area. The study concludes that although radio remains the <br>primary medium(65.9%) of the audience, infrastructural, linguistic, and educational challenges <br>continue to impede the programme’s effectiveness in supporting agricultural development. Based <br>on these findings, the study recommends a comprehensive review of the program’s content and <br>schedule. Additionally, it calls for increased support from the government and stakeholders to <br>enhance the program’s outreach and effectiveness in empowering farmers and fostering <br>agricultural development in Benue State. </p>