Tallennettuna:
| Päätekijät: | , , |
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| Aineistotyyppi: | Recurso digital |
| Kieli: | |
| Julkaistu: |
Zenodo
2025
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| Aiheet: | |
| Linkit: | https://doi.org/10.5281/zenodo.17893073 |
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Sisällysluettelo:
- <p><strong><span>Abstract </span></strong></p> <p><span>This study explores the awareness, perceptions, and behavior of BNN College students in Bhiwandi toward Green Marketing and eco-friendly products. Using a descriptive design, data were collected from 100 respondents through a structured questionnaire and supported by secondary sources. Results show that 72% of students are aware of Green Marketing, but many have only a basic understanding. Social media (69%) is the main source of awareness, while institutional efforts remain limited. Although 94% of respondents value Green Marketing for sustainability, the perception that eco-products are costlier (76%) discourages frequent adoption, even though 68% are willing to pay more. Students mainly purchase organic food, reusable bottles, and eco-stationery, motivated by health and environmental concerns. The study further reveals that 84% expect colleges to encourage green initiatives, and 86% believe youth can drive sustainable change. Overall, students show strong intent toward eco-friendly practices, but affordability, deeper knowledge, and brand credibility remain key challenges.</span></p>