:: Library Catalog

Na minha lista:

Detalhes bibliográficos
Autor principal:	Dr. Prashant Kumar
Formato:	Recurso digital
Idioma:
Publicado em:	Zenodo 2025
Acesso em linha:	https://doi.org/10.5281/zenodo.17951027
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

Registos relacionados

A Study on the Effectiveness of Influencer Marketing on Gen Z Purchase Decisions
Por: Raj, Aditya, et al.
Publicado em: (2025)

Power of Social Media Influencers on Consumer's Purchase Intention in Pakistan
Por: Dr. Mohammad Ali, et al.
Publicado em: (2025)

The Influence of Recommendations in Social Media on Purchase Intentions of Generations Y and Z
Por: Rasa Pauliene
Publicado em: (2019)

Does Greenwashing Wash Away Gen Z's Green Purchase Intention?
Por: Francesca Di Pillo, et al.
Publicado em: (2025)

Gen Z Influencer Authenticity & Social Commerce Dataset
Por: Aritonang Rajagukguk, Sabar
Publicado em: (2025)

Trust and Credibility in Influencer Marketing: Consumer Purchase Decision
Por: Sanjana Chinnu Jacob, et al.
Publicado em: (2025)

Leveraging Machine Learning to Analyze Influencer Credibility’s Impact on Brand Admiration and Consumer Purchase Intent in Social Media Marketing
Por: Karam Zaki, et al.
Publicado em: (2025)

Research on the Correlation between the Professionalism, Credibility of Internet Influencers and Consumers' Purchase Intention
Por: He, Chaoqun
Publicado em: (2025)

SORCIS Model: Social Media Marketing Dimensions, Consumer Decision-Making Styles, and Purchase Intention
Por:
Publicado em: (2026)

SORCIS Model: Social Media Marketing Dimensions, Consumer Decision-Making Styles, and Purchase Intention
Por: Nihal Bülbül
Publicado em: (2026)

SORCIS Model: Social Media Marketing Dimensions, Consumer Decision-Making Styles, and Purchase Intention
Por:
Publicado em: (2026)

Smile or Not Smile: The Effect of Virtual Influencers' Emotional Expression on Brand Authenticity, Purchase Intention and Follow Intention
Por: Kan Jiang, et al.
Publicado em: (2024)

How Does Humanoid Virtual Influencers' Appearance Convey Social Presence? The Underlying Process and Path to Purchase Intention
Por: Haithem Zourrig, et al.
Publicado em: (2025)

Effectiveness of Influencer Marketing vs Social Media Sponsored Advertising
Por: YOSRA JARRAR
Publicado em: (2020)

Data Set of The Impact of Perceived Content Authenticity in Beauty Influencer Marketing on Consumer Engagement and Purchase Intention: The Mediating Role of Ad Attitudes
Por: Mandagie, Jessica, et al.
Publicado em: (2026)

Examining the Effects of Digital Social Media Advertising on Consumer Attitudes and Purchase Intentions
Por: Shofodunrin, Tayo
Publicado em: (2026)

Corporate Social Responsibility and Generation Z Purchase Intentions: A Cross‐National Study
Por: Constanza Bianchi, et al.
Publicado em: (2025)

Engaging Gen Z through Social Media Marketing: Strategies, Challenges, and Effectiveness
Por: Prathamesh S Nadkarni, et al.
Publicado em: (2025)

A Meta‐Analysis of Influencers of Automobile Purchase Intention of Customers and Evolution of the Automobile Consumer Behavior From TCB
Por: Anuradha Banerjee, et al.
Publicado em: (2025)

The Routledge Companion to Social Media Influencers
Publicado em: (2026)

Evaluating LLM-Generated Legal Explanations for Regulatory Compliance in Social Media Influencer Marketing
Por: Gui, Haoyang, et al.
Publicado em: (2025)

The Statistical Profitability of Social Media Sports Betting Influencers: Evidence from the Nigerian Market
Por: Makinde, Kayode, et al.
Publicado em: (2026)

Modeling Influencer Marketing Campaigns in Social Networks
Por: Doshi, Ronak, et al.
Publicado em: (2021)

The Role of Social Support and Influencers in Social Media Communities
Por: Su, Junwei, et al.
Publicado em: (2024)

Social Media Influencer Marketing: A Systematic Literature Review Using TCM and ADO Framework
Por: P. Pushparaj, et al.
Publicado em: (2024)

Redefining Digital Influence: AI Chatbots vs. Social Media Influencers in Driving Customer Engagement and Online Shopping Intention
Por: Dina Fattouh, et al.
Publicado em: (2026)

Social Commerce Purchase Intention: The Salience of Consumer‐To‐Consumer Interactions
Por: Johakim Katekele John, et al.
Publicado em: (2025)

Competitive Price and Trust as Determinants of Purchase Intention in Social Commerce
Por: Cláudia Rodrigues Maia
Publicado em: (2019)

The Dynamics of Influencer Marketing
Publicado em: (2022)

Being Students, Becoming Influencers: Constructing English Major Influencers’ Identities on Chinese Social Media
Por: Qijun Song, et al.
Publicado em: (2026)

How Social Support Motivates Trust and Purchase Intentions in Mobile Social Commerce
Por: Yong Liu
Publicado em: (2019)

Does Brand Association impacts Viral Marketing and Women Purchase Intention for Cosmetic products?
Por: Nabaraj Bhowmik, et al.
Publicado em: (2026)

Queering the Social Media Narrative: Influencers as Public Health Authorities
Por: Kimberly Wiley, et al.
Publicado em: (2026)

Unboxing Engagement in YouTube Influencer Videos: An Attention-Based Approach
Por: Rajaram, Prashant, et al.
Publicado em: (2020)

The Impact of Augmented Reality (AR) on the Purchase Intention for Furniture Purchases in E-Commerce
Por: Honggo, Devin, et al.
Publicado em: (2025)

Entrepreneurial Intention and UAE Youth: Unique Influencers of Entrepreneurial Intentions in an Emerging Country Context
Por: Saiqal, N. Y. Al, et al.
Publicado em: (2024)

Impulsivity in Live Shopping: How Envy, Happiness, and Hedonic Consumption Influence Gen Z Purchases
Por: Daniel Costa Pacheco, et al.
Publicado em: (2025)

Chapter Towards Green Influencer Marketing
Por: Anita Proszowska, Małgorzata Budzanowska-Drzewiecka,Justyna Ostrowska,Magdalena Dołhasz
Publicado em: (2026)

Utilize Influencer Marketing to Increase Credibility
Por: Erin Sandage
Publicado em: (2024)

A Study on the Impact and Influence of Pop-Culture on Branding and Brand Perception of Gen-Z
Por: Dr. Preethi Luhana, et al.
Publicado em: (2025)