Gardado en:
| Autor Principal: | |
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| Formato: | Recurso digital |
| Idioma: | inglés |
| Publicado: |
Zenodo
2026
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| Subjects: | |
| Acceso en liña: | https://doi.org/10.5281/zenodo.18288532 |
| Tags: |
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Table of Contents:
- <p>This dataset served as the basis for the article by Sánchez-Olmos, C., & Castelló-Martínez, A. (2020). Brand Placement in Music Videos: Artists, Brands and Products Appearances in the Billboard Hot 100 from 2003 to 2016. <em>Journal of Promotion Management</em>, <em>26</em>(6), 874–892. https://doi.org/10.1080/10496491.2020.1745986.</p> <p>The dataset consisted of the top 30 positions in the annual Billboard Hot 100 rankings from 2003 to 2016, totalling 420 music videos. From this dataset, brand and product placements by artists during this period were examined. In accordance with the study's objectives, the variables analysed included artist name, ft., song title, product or service type, and brand name.</p> <p>The unit of analysis was the entire music video. Each appearance of a brand, product, or service—whether seen, mentioned, or used—was registered. An experienced coder recorded all videos using a shared set of variables developed by the research team, including artist name, song title, product or service, and brand name. The sample was coded and revised over three months in 2017, from September to November. Brands were identified by visible logos, recognisable features such as Adidas's triple-stripe pattern or Christian Louboutin's red soles, and thorough online research. The criteria included any identifiable branded consumer product, excluding firearms. Non-branded generic items and non-consumer products were excluded from the analysis. In some cases, the brand could not be identified; therefore, this variable was coded using the symbol “?”. However, the product variable was always recorded based on the item represented in the video.</p>