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| Autor principal: | |
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| Formato: | Recurso digital |
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| Publicado em: |
Zenodo
2026
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| Acesso em linha: | https://doi.org/10.5281/zenodo.18425534 |
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Sumário:
- <p>Abstract</p> <p>The smartphone market deliberately uses fragmented naming systems—letters, numbers, sub‑brands, and yearly resets—to obscure clear value comparison. This paper introduces a brand‑agnostic tier framework that classifies smartphones into Entry, Mid, and High (Flagship) tiers based on brand positioning, not marketing numbers. The goal is to give consumers and analysts a clear mental model that remains stable across years and brands.</p> <p> </p>