:: Library Catalog

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Մատենագիտական մանրամասներ
Հիմնական հեղինակներ:	Nabaraj Bhowmik, Dipangshu Dev Chowdhury
Ձևաչափ:	Recurso digital
Լեզու:
Հրապարակվել է:	Zenodo 2026
Խորագրեր:	Viral Marketing Purchase intention Brand Association Structural equation modelling Consumer behaviour
Առցանց հասանելիություն:	https://doi.org/10.5281/zenodo.19219909
Ցուցիչներ:	Ավելացրեք ցուցիչ Չկան պիտակներ, Եղեք առաջինը, ով նշում է այս գրառումը!

Նմանատիպ նյութեր

IMPACT OF REVIEW AND RATINGS ON CONSUMER PERCEPTION OF AUTOMOBILES
‌: Priyanka. G, Akila S
Հրապարակվել է: (2025)

“What if a Person Gets the Vaccine and Turns into an Alligator?”: A Study of the Effect of Ideological Polarization on Purchase Intention
‌: Eduardo Mesquita
Հրապարակվել է: (2022)

The influence of the attributes of “Internet of Things” products on functional and emotional experiences of purchase intention
‌: Luis Hernan Contreras Pinochet
Հրապարակվել է: (2018)

BRAND RELATIONSHIPS ON RETAILING: THE IMPACT OF IMAGE ON BEHAVIORAL INTENTIONS OF CONSUMERS
‌: Euler Alves Brandão
Հրապարակվել է: (2011)

Impact of brand equity on consumer purchase intent
‌: S RUNGSRISAWAT
Հրապարակվել է: (2019)

Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions
‌: Vitor Azzari
Հրապարակվել է: (2020)

A STUDY ON CONSUMER PERCEPTION TOWARDS ADIDAS SHOES WITH REFERENCE TO COIMBATORE CITY
‌: Dr. T. Vasumathi, S. Rajavel,
Հրապարակվել է: (2026)

The Role of Trademarks in Brand Identity and Consumer Trust
‌: Patel, Rashmita Girishbhai, և այլն
Հրապարակվել է: (2025)

Measuring the influence of customer-based store brand equity in the purchase intention
‌: Cristina Calvo Porral
Հրապարակվել է: (2015)

GREEN PRODUCTS: A CROSS-CULTURAL STUDY OF ATTITUDE, INTENTION AND PURCHASE BEHAVIOR
‌: SOFIA BATISTA FERRAZ
Հրապարակվել է: (2017)

Investigating the role of Brand Equity in influencing the buying patterns of Titan Watches customers in Dhanbad
‌: Mahto, Manoj, և այլն
Հրապարակվել է: (2025)

THE LINKS BETWEEN SOCIAL MOTIVATIONAL ENGAGEMENTS, BRAND COMMUNITY COMMITMENT AND REPURCHASE INTENTION ACROSS ONLINE BRAND COMMUNITIES
‌: Ramūnas Časas
Հրապարակվել է: (2016)

Mediation effect of branding between Eco-friendliest aspects of marketing on car purchasing intention Sri Lanka
‌: Mudalige, Irangi Shashika Athulath
Հրապարակվել է: (2025)

Purchase Intention of SUV Category Automobiles: Determinant Factors from the Customer Perspective
‌: Luciene Eberle
Հրապարակվել է: (2021)

Research on the Correlation between the Professionalism, Credibility of Internet Influencers and Consumers' Purchase Intention
‌: He, Chaoqun
Հրապարակվել է: (2025)

SORCIS Model: Social Media Marketing Dimensions, Consumer Decision-Making Styles, and Purchase Intention
‌: Nihal Bülbül
Հրապարակվել է: (2026)

Measuring the Impact of Digital Social Media Advertising on Brand Awareness and Online Engagement
‌: SHOFODUNRIN, ADETAYO OLUWATOSIN
Հրապարակվել է: (2025)

How Social Support Motivates Trust and Purchase Intentions in Mobile Social Commerce
‌: Yong Liu
Հրապարակվել է: (2019)

The Role of Animosity, Religiosity, and Allocentrism in Shaping Purchase Intention through Ethnocentrism and Brand Image
‌: Kunthi Afrilinda Kusumawardani
Հրապարակվել է: (2021)

O IMPACTO DA ABORDAGEM DE VENDAS NA ACEITAÇÃO DE PRODUTOS COM INOVAÇÕES TECNOLÓGICAS
‌: Márcia Zampieri Grohmann
Հրապարակվել է: (2013)

THE PHENOMENON OF VIRALIZATION: THE CASE OF WOMEN’S FASHION IN BRAZIL
‌: Caline Gonçalves Migliato
Հրապարակվել է: (2022)

The Impact of Testimonials on Purchase Intentions in a Mock E-commerce Web Site
‌: Avishag Spillinger
Հրապարակվել է: (2012)

BRAND EQUITY IN AGRIBUSINESS: BRAZILIAN CONSUMER PERCEPTIONS OF PORK PRODUCTS
‌: RICARDO OSÓRIO DE OLIVEIRA
Հրապարակվել է: (2018)

The Influence of Perceived Ease of Use and Electronic Word of Mouth on Purchase Decision with Brand Image as a Mediating Variable
‌: Aliza, Nur Aliza Fadya, և այլն
Հրապարակվել է: (2026)

Effectiveness of Influencer Marketing vs Social Media Sponsored Advertising
‌: YOSRA JARRAR
Հրապարակվել է: (2020)

Privacy Signals: Exploring the Relationship between Cookies and Online Purchase Intention
‌: Ana Paula Merenda Richarde
Հրապարակվել է: (2023)

Determinant Factors of Fuel Consumption Behavior: Evidence from Indonesia
‌: A.K.R. PRABUMENANG
Հրապարակվել է: (2020)

Consumer financial sacrifice: proposing a scale
‌: Jairo de Pontes Gomes
Հրապարակվել է: (2018)

STORYTELLING APPROACH TO BUILDING BRAND LOYALTY AT AMUL DAIRY
‌: Journal of Digital Engineering and Business Management
Հրապարակվել է: (2026)

Brand’s CSR influence on consumers’ prosocial behavior in unrelated domains
‌: Angela Negrão
Հրապարակվել է: (2018)

CONTAGIOUS CONTENT: VIRAL VIDEO ADS IDENTIFICATION OF CONTENT CHARACTERISTICS THAT HELP ONLINE VIDEO ADVERTISEMENTS GO VIRAL
‌: Yentl Lisanne Knossenbu
Հրապարակվել է: (2016)

Muslim Consumer Intention toward Goat Milk Purchasing Behavior in Malaysia: A Preliminary Findings
‌: Kamarubahrin, Aimi Fadzirul
Հրապարակվել է: (2025)

The consumer behaviour and new brand management policies of organic food in Italy: the case study of “Vivi Verde Coop”
‌: Aldo Marchese
Հրապարակվել է: (2014)

An Analytical Study of Fear of Missing Out (Fomo) and Its Impact on Online Purchase Behaviour
‌: siri, Kilarapu Jahnavi
Հրապարակվել է: (2025)

Empirical Study of Social Media Marketing's Impact on Brand Image and Loyalty in Retail, Muscat
‌: Mohd Irfan Rais
Հրապարակվել է: (2025)

Extending TAM-UTAUT with Range Anxiety, Charging Infrastructure Access, and FAME-III Policy Awareness as Moderating Constructs
‌: Ananya Bose, Suresh Gopalkrishna Hegde
Հրապարակվել է: (2026)

Experiential Retail in the Smartphone Industry: Consumer Behaviour and Brand Loyalty
‌: Mudit Joshi
Հրապարակվել է: (2025)

Analysis of social factors and their relationship with perceived risk for e-commerce purchases
‌: James Ariel Sánchez-Alzate
Հրապարակվել է: (2017)

Do image and familiarity have a significant effect on purchase intention?
‌: Gina-María Pipoli de Azambuja
Հրապարակվել է: (2019)

A Framework to Design Viral Marketing Campaigns on Social Networks for B2C Services in Iran
‌: Aghajantabar Moghri, Mojtaba, և այլն
Հրապարակվել է: (2019)