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| Autor principal: | |
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| Formato: | Recurso digital |
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Zenodo
2026
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| Assuntos: | |
| Acesso em linha: | https://doi.org/10.5281/zenodo.19286201 |
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Sumário:
- <p><strong><em><span>Electric</span></em></strong><strong><em><span> <span>Vehicles</span> <span>(EVs)</span> <span>have</span> <span>become</span> <span>one</span> <span>of</span> <span>the</span> <span>potent</span> <span>means</span> <span>to</span> <span>environmental</span> <span>protection</span> <span>and</span> <span>mitigation</span> <span>of</span> <span>climate</span> change.<span> </span>Its<span> </span>ability<span> </span>to<span> </span>reduce<span> </span>these<span> </span>issues<span> </span>lies,<span> </span>however<span> </span>on<span> </span>its<span> </span>mass<span> </span>adoption.<span> </span>With<span> </span>this<span> </span>under<span> </span>focus,<span> </span>the<span> </span>current <span>research</span><span> </span><span>designs</span><span> </span><span>and</span><span> </span><span>empirically</span><span> </span><span>evaluates</span><span> </span><span>a</span><span> </span><span>conceptual</span><span> </span><span>framework</span><span> </span><span>derived</span><span> </span><span>through</span><span> </span><span>an</span><span> </span><span>extension</span><span> </span><span>of</span><span> </span><span>the</span><span> </span><span>Theory</span><span> </span><span>of</span> <span>Planned</span> <span>Behaviour</span> <span>(TPB)</span><span> </span><span>by</span> <span>elucidating</span> <span>the</span> <span>issues</span> <span>that</span><span> </span><span>determine</span> <span>the</span><span> </span><span>intention</span> <span>of</span> <span>a</span><span> </span><span>consumer</span> <span>to</span> <span>purchase</span> <span>an</span> <span>EV.</span><span> </span><span>The</span> model<span> </span>assumes<span> </span>that<span> </span>attitude<span> </span>towards<span> </span>EV,<span> </span>subjective<span> </span>norms,<span> </span>and<span> </span>Perceived<span> </span>Behavioural<span> </span>Control<span> </span>(PBC)<span> </span>are<span> </span>first <span>formed</span> <span>by</span> <span>environmental</span> <span>awareness</span> <span>and</span> <span>perceived</span> <span>economic</span> <span>benefits</span> <span>that</span> <span>influence</span> <span>the</span> <span>purchase</span> <span>intention</span> <span>among</span> <span>the</span> <span>Consumers.</span> <span>The</span> <span>moderating</span><span> </span><span>influence</span><span> </span><span>of</span> <span>education</span><span> </span><span>is</span> <span>also</span> <span>investigated</span> <span>in</span> <span>order</span> <span>to</span> <span>determine</span> <span>whether</span> <span>the</span> <span>moderating</span> <span>role</span><span> </span><span>of</span><span> </span><span>education</span><span> </span><span>alters</span><span> </span><span>the</span> <span>PBC</span><span> </span><span>on</span><span> </span><span>purchase</span><span> </span><span>intention.</span> <span>The</span><span> </span><span>data</span><span> </span><span>was</span><span> </span><span>collected</span><span> </span><span>from</span><span> </span><span>351</span><span> </span><span>respondents</span><span> </span><span>and</span> <span>processed</span> with the help of Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings indicate that <span>environmental awareness and Economic benefits are significant predictors of attitude, subjective norms and</span> <span>PBC,</span> <span>which</span><span> </span><span>are</span><span> </span><span>significant</span><span> </span><span>predictors</span><span> </span><span>of</span><span> </span><span>purchase</span><span> </span><span>intention.</span><span> </span><span>Furthermore</span><span> </span><span>Education</span><span> </span><span>is</span><span> </span><span>very</span><span> </span><span>instrumental</span><span> </span><span>in</span><span> </span><span>the</span><span> </span><span>process</span><span> </span><span>of</span><span> filtering</span><span> </span><span>or</span><span> </span><span>amplifying</span><span> </span><span>such</span><span> </span><span>intentions.</span><span> </span><span>The</span><span> </span><span>research</span><span> </span><span>has</span><span> </span><span>valuable</span><span> </span><span>implications</span><span> </span><span>for</span><span> </span><span>policymakers</span><span> </span><span>and</span><span> </span><span>advertisers </span><span>interested</span> <span>in</span> <span>advertising</span> <span>sustainable</span> <span>transportation</span> <span>via</span> <span>environmental</span> <span>campaigns,</span> <span>granting</span> <span>incentives</span> <span>and</span> <span>creating</span> <span>awareness</span><span> </span><span>(and</span><span> </span><span>informed</span><span> </span><span>messages).</span></span></em></strong></p>