保存先:
| 第一著者: | |
|---|---|
| フォーマット: | Recurso digital |
| 言語: | |
| 出版事項: |
Zenodo
2020
|
| 主題: | |
| オンライン･アクセス: | https://doi.org/10.5281/zenodo.19308566 |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|
目次:
- <p>In this paper, we present an analytic hierarchy process based goal programming model for media mix planning in health care system. Today health care providers, like most business, are using advertising in order to attract customers (patients) to its products or services. Media selection involves the allocation of advertising budget among a variety of media options in such way as to maximize the number of potential customers reached. In this study we considered exercise products, personal care products, home medical devices and general clinical services of large health care system in Hyderabad. The problem was solved and results are discussed.</p>