I tiakina i:
| Kaituhi matua: | |
|---|---|
| Hōputu: | Recurso digital |
| Reo: | |
| I whakaputaina: |
Zenodo
2026
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| Ngā marau: | |
| Urunga tuihono: | https://doi.org/10.5281/zenodo.19414564 |
| Ngā Tūtohu: |
Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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Rārangi ihirangi:
- <p><span>This research examines how Amul Dairy uses narrative to build brand loyalty. Amul has succeeded in the competitive dairy industry by using narrative to evoke emotion. Story-driven advertising and community involvement have made Amul a relevant brand. Amul increased client loyalty with storytelling strategies including cultural relevance and customer focus in this case study. The study found a correlation between storytelling and brand loyalty using customer-brand interaction indicators. The research reveals that telling brand stories well increases sales and market share by developing loyal customers and reinforcing brand values. This research illuminates cutting-edge dairy marketing methods and can be adopted by other organizations aiming to build consumer loyalty through tales.</span></p>