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| Format: | Recurso digital |
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Zenodo
2026
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| Online Access: | https://doi.org/10.5281/zenodo.19907730 |
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Table of Contents:
- <p>Artificial Intelligence (AI) is increasingly transforming communication practices globally, including public relations<br>(PR). Despite its growing relevance, empirical evidence on AI adoption in public sector public relations at the local<br>government level in Nigeria remains limited. This study examined the use of Artificial Intelligence for public relations<br>practice among Information Officers in the 23 Local Government Areas of Kaduna State, Nigeria. Using a quantitative<br>survey research design, data were collected from 79 Information Officers through structured questionnaires. Findings<br>revealed a moderate level of AI adoption, with 67% of respondents indicating the use of AI tools, primarily for content<br>creation and social media analytics. However, the adoption of advanced tools such as chatbots, predictive analytics,<br>and sentiment analysis remains low. Inadequate infrastructure and lack of training emerged as the major challenges to<br>effective AI integration. The study concludes that while awareness and acceptance of AI among Information Officers<br>are high, systemic constraints such as such as inadequate infrastructure and limited training prevents its full potential<br>and hinder optimal utilization. The paper recommends capacity building, infrastructural development, supportive<br>government policies, and increased funding to enhance effective AI-driven public relations practice in local<br>governance.<br><br></p>