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| Autor Principal: | |
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| Formato: | Recurso digital |
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| Publicado: |
Zenodo
2026
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| Acceso en liña: | https://doi.org/10.5281/zenodo.19949043 |
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Table of Contents:
- <p>Environmental, Social and Governance (ESG) frameworks have become a central element of corporate <br>accountability and sustainability reporting across the world. Governments, investors, and consumers <br>increasingly expect organisations to demonstrate responsible environmental practices, social commitment, and <br>ethical governance structures. However, despite rising awareness about climate change, social justice, and <br>responsible consumption, a significant gap continues to exist between what individuals claim to support and <br>how they actually behave in markets. <br>Traditional ESG research primarily focuses on corporate disclosures, sustainability ratings, and financial <br>performance indicators. While these approaches are useful for measuring organisational commitment to <br>sustainability, they rarely examine the cognitive and emotional mechanisms that shape how individuals <br>interpret sustainability information. As a result, many sustainability campaigns fail to influence behaviour even <br>when individuals express strong support for environmental and ethical values. <br>This paper introduces the concept of “Neuro-Responsive ESG,” a framework that integrates insights from <br>neuroscience, behavioural economics, and sustainability governance. The study explores how non‑invasive <br>Brain–Computer Interface (BCI) technologies may help analyse real‑time human responses to sustainability <br>communication such as ethical branding, climate messaging, and ESG disclosures. <br>The research proposes a conceptual model in which neural indicators such as attention, emotional engagement, <br>trust perception, and moral sensitivity are examined to understand how consumers process sustainability <br>information. The paper also discusses the ethical challenges associated with the use of neurodata, including <br>concerns related to informed consent, cognitive autonomy, and privacy protection. <br>By integrating emerging neurotechnologies with sustainability research, the concept of Neuro‑Responsive ESG <br>offers a novel interdisciplinary perspective for improving the effectiveness of sustainability communication and <br>strengthening human‑centred models of responsible consumption. </p>