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| Autor principal: | |
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| Formato: | Recurso digital |
| Idioma: | inglês |
| Publicado em: |
Zenodo
2026
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| Assuntos: | |
| Acesso em linha: | https://doi.org/10.5281/zenodo.20017470 |
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Sumário:
- A widespread heuristic among owner-operators of small and medium-sized businesses (SMBs) holds that operational organization must precede the implementation of artificial intelligence (AI) and digital systems: "First I get organized, then I automate." This paper interrogates that sequencing assumption and finds it both theoretically incoherent and empirically unsupported. Drawing on hyperbolic-discounting theory (Laibson, 1997; O'Donoghue & Rabin, 1999), the procrastination-perfectionism literature (Steel, 2007; Sirois, Molnar, & Hirsch, 2017), status-quo bias research (Samuelson & Zeckhauser, 1988), Weickian organizational enactment (Weick, 1979, 1984), and meta-analytic evidence on entrepreneurial planning (Brinckmann, Grichnik, & Kapsa, 2010), the analysis demonstrates that the "organize first" heuristic is the surface presentation of a behavioral mechanism — the optimization paradox — in which the present cost of acting is overweighted relative to the compounding cost of operational chaos, producing indefinite deferral disguised as prudence. A randomized controlled trial in West Africa (Campos et al., 2017) provides experimental support that personal-initiative training outperforms traditional planning-first training in SMB outcomes. The paper proposes the bottleneck-first implementation framework — operationalized through Agentes Para Tu Negocio — in which a single high-impact friction point is addressed first, and organizational structure is treated as a byproduct of implementation rather than its prerequisite. Implications for AI adoption in Spanish-speaking SMB markets are discussed.