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| Formato: | Recurso digital |
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Zenodo
2026
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| Subjects: | |
| Acceso en liña: | https://doi.org/10.5281/zenodo.20023963 |
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Table of Contents:
- <p class="MsoNormal"><strong><em><span>Abstract</span></em></strong></p> <p class="MsoNormal"><em><span><span> </span>Rural marketing and management is a crucial area of study that focuses on understanding, developing, and managing marketing strategies in rural areas. With a significant portion of the population residing in rural regions, especially in countries like India, rural markets present vast opportunities for economic growth and business expansion. Rural marketing involves the planning and distribution of goods and services to meet the needs and preferences of rural consumers, while rural management deals with the efficient utilization of resources, development programs, and organizational practices in rural settings. The unique characteristics of rural markets, such as low-income levels, diverse cultures, lack of infrastructure, and limited awareness, require customized marketing approaches. Companies must adopt innovative strategies like affordable pricing, localized promotion, and strong distribution networks to reach remote areas. Additionally, the increasing penetration of mobile technology, digital platforms, and government initiatives has significantly transformed rural markets, making them more accessible and dynamic. Effective rural management plays a vital role in improving agricultural productivity, promoting self-employment, and enhancing the overall quality of life in rural communities. It includes managing cooperatives, rural enterprises, and development schemes efficiently. Sustainable practices, community participation, and skill development are key factors for successful rural management.</span></em></p> <p class="MsoNormal"> </p>