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| Format: | Recurso digital |
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| Veröffentlicht: |
Zenodo
2026
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| Schlagworte: | |
| Online-Zugang: | https://doi.org/10.5281/zenodo.20098939 |
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Inhaltsangabe:
- <p>This study critically analyzes the evolution of children-oriented media in India and its<br>psychological and cultural consequences for adolescents. A mixed-method design was used in this<br>study. Quantitative surveys were conducted on 50 adolescents aged 12–17 years to ascertain<br>platform preferences, while qualitative semi-structured interviews were conducted with one<br>clinical psychologist, one film director, and one digital content developer. The results show<br>a drastic shift from linear television to streaming and OTT platforms, driven by rapid storytelling<br>and global accessibility. It also shows the disconnection between traditional moral-based Indian<br>content and the day-to-day lived realities of modern Inidan adolescents. Expert testimony has<br>pointed to a reduction in attention span, binge-watching behaviors, and difficulty maintaining local<br>relevance within algorithm- driven ecosystems. The study concludes that the revival of Indian<br>children's media is possible only through its reawakening to character-oriented, digital-first<br>formats that meet the psychological and heuristic realities of contemporary adolescents.<br>Originally published in Airo Research Journal (2026).</p>