Guardat en:
| Autor principal: | |
|---|---|
| Format: | Recurso digital |
| Idioma: | |
| Publicat: |
Zenodo
2026
|
| Matèries: | |
| Accés en línia: | https://doi.org/10.5281/zenodo.20132200 |
| Etiquetes: |
Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
Taula de continguts:
- <div class="abstract-box"> <div class="section-title"><strong>Abstract</strong></div> <div class="abstract-text">This study analyzes the brand promotion strategies of Zomato and Swiggy in the competitive online food delivery market. It focuses on key promotional tools such as digital marketing, social media campaigns, discounts, and customer engagement techniques used to enhance brand visibility and customer loyalty. The research evaluates consumer perception of these strategies and their impact on customer preferences and purchase behavior. A comparative analysis is conducted to identify effective practices and key factors contributing to successful brand positioning. The findings offer insights for businesses and marketers to design efficient and impactful brand promotion strategies in the digital ecosystem.</div> </div> <div class="keywords"><strong>Keywords:</strong> This study analyzes the brand promotion strategies of Zomato and Swiggy in the competitive online food delivery market. It focuses on key promotional tools such as digital marketing, social media campaigns, discounts, and customer engagement techniques used to enhance brand visibility and customer loyalty. The research evaluates consumer perception of these strategies and their impact on customer preferences and purchase behavior. A comparative analysis is conducted to identify effective practices and key factors contributing to successful brand positioning. The findings offer insights for businesses and marketers to design efficient and impactful brand promotion strategies in the digital ecosystem.</div>