Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
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| Μορφή: | Recurso digital |
| Γλώσσα: | |
| Έκδοση: |
Zenodo
2026
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| Θέματα: | |
| Διαθέσιμο Online: | https://doi.org/10.5281/zenodo.20253111 |
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Πίνακας περιεχομένων:
- <p>This research addresses the issue of the unintegrated system between the digital marketing, artificial intelligence, and Islamic finance with financial risk management. Although financial services are being digitized rapidly, the current methods are not holistic and lack the explanations of the marketing tools in enhancing the reduction of risks within the framework of Shariah. The purpose of the research is to construct and empirically estimate a model that will assess the effect of digital marketing and AI on financial performance and investment decision-making in Islamic banks. The approach is a mixture of PESTEL analysis and panel regression model, and the Digital Marketing Performance Index (DMPI) is a compound measure of digital activity. The findings indicate that technological (β=0.45), legal (β=0.25), and DMPI (β=0.50) variables positively affect the return on investment and customer engagement the most. Digital marketing incorporation and AI result in an 8-12% ROI increase and enhances customer interaction. The research finds that digital marketing can be regarded as a strategic risk management tool, and not a mere communication tool, which helps to increase transparency, trust, and sustainability in Islamic financial institutions.</p>