Guardat en:
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| Format: | Recurso digital |
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| Publicat: |
Zenodo
2026
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| Matèries: | |
| Accés en línia: | https://doi.org/10.5281/zenodo.20327941 |
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Taula de continguts:
- <p class="MsoNormal"><strong><em><span>The study examines the influence of social media influencers/fashionists on UAE visitors' intentions in Europe, including two research areas: Emirati tourists and how they are influenced by social media influencers. Though Arab tourists make up the bulk of visitors to Europe, they do so for a variety of reasons, including following and believing in fashion via Facebook, Snapchat, or Instagram, among others. According to early data, social media influencers have a significant impact on the number of European tourists visiting the UAE.As a result, the project aims to conduct a quantitative study to examine the impact of social media influencers on UAE travelers' intentions to visit Europe. The study outcome would contribute to the literature now existing on UAE outbound tourism, EU-UAE tourism relationship and social media influencers/fashionist toward UAE travelers to travel Europe.</span></em></strong></p>