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| Format: | Recurso digital |
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Zenodo
2026
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| Accès en ligne: | https://doi.org/10.5281/zenodo.20411019 |
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Table des matières:
- <p class="MsoNormalCxSpFirst"><em><span>The retail fashion industry in India has experienced rapid growth with the emergence of affordable fashion brands. Zudio has become a popular choice among customers due to its trendy designs and budget-friendly pricing. Understanding customer satisfaction towards its products and services is important for maintaining competitiveness and improving customer loyalty.</span></em></p> <p class="MsoNormalCxSpMiddle"><em><span>The research problem of this study focuses on identifying the factors that influence customer satisfaction with Zudio’s products, service quality, store environment, and pricing strategy. The main objectives of the study are to evaluate customer satisfaction levels, analyze customer perceptions about product quality and pricing, and examine the effectiveness of services offered by Zudio stores.</span></em></p> <p class="MsoNormalCxSpMiddle"><em><span>A descriptive research design was used for the study. Primary data were collected through structured questionnaires from customers visiting Zudio stores, while secondary data were gathered from journals, reports, and online sources. Basic statistical tools such as percentage analysis and simple interpretation methods were used to analyze the collected data.</span></em></p> <p class="MsoNormalCxSpMiddle"><em><span>The hypothetical findings indicate that most customers are satisfied with Zudio’s affordable pricing, fashionable collections, and store ambience. However, some respondents suggested improvements in product variety and billing efficiency.</span></em></p> <p class="MsoNormalCxSpMiddle"><em><span>This study contributes to understanding consumer expectations in the affordable fashion segment and provides insights that may help Zudio enhance its product offerings and service quality to improve overall customer satisfaction.</span></em></p>