Search Results - Frank Mathmann

Driving Consumer Engagement for Circular Luxury Products: Two Large Field Studies on the Role of Regulatory Mode Language by Emma Joenpolvi, Gary Mortimer, Frank Mathmann

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Crafted Responsibility: How Handmade Language Shapes Social Media Engagement for Socially (Ir)Responsible Luxury Fashion Brands by Tuba Degirmenci, Frank Mathmann, Gary Mortimer

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What motivates crypto likes? How assessment regulatory mode increases social media engagement with crypto assets by Frank Mathmann, Polymeros Chrysochou, Antonios Tiganis, Brett A. S. Martin

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Rainbows and laughter: How humor boosts e‐Word‐of‐Mouth for LGBT+ brands on social media by Anne‐Maree O'Rourke, Alex Belli, Frank Mathmann, Felix Septianto

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