Search Results - Senhui Fu

  • Showing 1 - 1 results of 1
Refine Results
  1. 1
    Cover Image

    Why Do You Engage the Brand Meta‐Human in Social Media? The Mixed Method Research on the Mechanism of Similarity Effect on Customer Brand Engagement Autoría: Senhui Fu, Jiamin Peng

    Published 2025
    Fuente: Wiley Open Access
    Tipo de material: Artículo Open Access
    Acceso al recurso
    Enlace del recurso

    Save to List
    Saved in:

Search Tools: