Search Results - Yaping Chang

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    Image‐Left, Text‐Right: The Horizontal Sequence Effect of Images and Text on Consumer Responses to in‐Feed News by Shaowei Chai, Yaping Chang, You Li

    Published 2025
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    Artículo Open Access

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    Balancing Nativeness: Unpacking the Interaction Between Design and Content Nativeness in In‐Feed Advertising by Shaowei Chai, Yaping Chang, Jun Yan, You Li

    Published 2025
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    Artículo Open Access

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