Locating privileged spreaders on an Online Social Network

Fuente: arXiv
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Auteurs principaux: Borge-Holthoefer, Javier, Rivero, Alejandro, Moreno, Yamir
Format: Preprint
Publié: 2011
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author Borge-Holthoefer, Javier
Rivero, Alejandro
Moreno, Yamir
author_facet Borge-Holthoefer, Javier
Rivero, Alejandro
Moreno, Yamir
contents Social media have provided plentiful evidence of their capacity for information diffusion. Fads and rumors, but also social unrest and riots travel fast and affect large fractions of the population participating in online social networks (OSNs). This has spurred much research regarding the mechanisms that underlie social contagion, and also who (if any) can unleash system-wide information dissemination. Access to real data, both regarding topology --the network of friendships-- and dynamics --the actual way in which OSNs users interact--, is crucial to decipher how the former facilitates the latter's success, understood as efficiency in information spreading. With the quantitative analysis that stems from complex network theory, we discuss who (and why) has privileged spreading capabilities when it comes to information diffusion. This is done considering the evolution of an episode of political protest which took place in Spain, spanning one month in 2011.
format Preprint
id arxiv_https___arxiv_org_abs_1111_4181
institution arXiv
publishDate 2011
record_format arxiv
spellingShingle Locating privileged spreaders on an Online Social Network
Borge-Holthoefer, Javier
Rivero, Alejandro
Moreno, Yamir
Physics and Society
Social and Information Networks
Social media have provided plentiful evidence of their capacity for information diffusion. Fads and rumors, but also social unrest and riots travel fast and affect large fractions of the population participating in online social networks (OSNs). This has spurred much research regarding the mechanisms that underlie social contagion, and also who (if any) can unleash system-wide information dissemination. Access to real data, both regarding topology --the network of friendships-- and dynamics --the actual way in which OSNs users interact--, is crucial to decipher how the former facilitates the latter's success, understood as efficiency in information spreading. With the quantitative analysis that stems from complex network theory, we discuss who (and why) has privileged spreading capabilities when it comes to information diffusion. This is done considering the evolution of an episode of political protest which took place in Spain, spanning one month in 2011.
title Locating privileged spreaders on an Online Social Network
topic Physics and Society
Social and Information Networks
url https://arxiv.org/abs/1111.4181