Creating Experience value to build student satisfaction in higher education

Fuente: arXiv
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Autori principali: Gunarto, Muji, Hurriyati, Ratih
Natura: Preprint
Pubblicazione: 2020
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author Gunarto, Muji
Hurriyati, Ratih
author_facet Gunarto, Muji
Hurriyati, Ratih
contents Higher education products or services received by students are experiential values. The purpose of this study is how to create the values of student experience so that student satisfaction arises. Higher education should now focus on students by creating strong ties with students and alumni. This research was conducted with a survey confirmatory approach. The survey was conducted at 32 universities in South Sumatra Province, Indonesia with a total sample of 357 students. The sampling technique used was stratified random sampling and data analysis using structural equation modeling (SEM) analysis. The results showed that the values of experience in HE were formed through increased cocreation in HE, where students were directly involved in various campus activities. High co-creation shows that there is a stronger attachment of students to HE and a higher value of student experience. Co-creation does not directly affect student satisfaction, but it does indirectly affect experience value. If the value of experience is higher, student satisfaction will also be higher.
format Preprint
id arxiv_https___arxiv_org_abs_2006_09846
institution arXiv
publishDate 2020
record_format arxiv
spellingShingle Creating Experience value to build student satisfaction in higher education
Gunarto, Muji
Hurriyati, Ratih
Physics Education
Computers and Society
Higher education products or services received by students are experiential values. The purpose of this study is how to create the values of student experience so that student satisfaction arises. Higher education should now focus on students by creating strong ties with students and alumni. This research was conducted with a survey confirmatory approach. The survey was conducted at 32 universities in South Sumatra Province, Indonesia with a total sample of 357 students. The sampling technique used was stratified random sampling and data analysis using structural equation modeling (SEM) analysis. The results showed that the values of experience in HE were formed through increased cocreation in HE, where students were directly involved in various campus activities. High co-creation shows that there is a stronger attachment of students to HE and a higher value of student experience. Co-creation does not directly affect student satisfaction, but it does indirectly affect experience value. If the value of experience is higher, student satisfaction will also be higher.
title Creating Experience value to build student satisfaction in higher education
topic Physics Education
Computers and Society
url https://arxiv.org/abs/2006.09846