Attention Capture

Fuente: arXiv
Saved in:
Bibliographic Details
Main Authors: Koh, Andrew, Sanguanmoo, Sivakorn
Format: Preprint
Published: 2022
Subjects:
Online Access:
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1866910617614417920
author Koh, Andrew
Sanguanmoo, Sivakorn
author_facet Koh, Andrew
Sanguanmoo, Sivakorn
contents We develop a unified analysis of how information captures attention. A decision maker (DM) faces a dynamic information structure and decides when to stop paying attention. We characterize the convex$\unicode{x2013}$order frontier and extreme points of feasible stopping times, as well as dynamic information structures which implement them. This delivers the form of optimal attentional capture as a function of the designer and DM's relative time preferences. Intertemporal commitment is unnecessary: sequentially optimal information structures always exist by inducing stochastic interim beliefs. We further analyze optimal attention capture under non instrumental value of information. Our results speak directly to the attention economy.
format Preprint
id arxiv_https___arxiv_org_abs_2209_05570
institution arXiv
publishDate 2022
record_format arxiv
spellingShingle Attention Capture
Koh, Andrew
Sanguanmoo, Sivakorn
Theoretical Economics
We develop a unified analysis of how information captures attention. A decision maker (DM) faces a dynamic information structure and decides when to stop paying attention. We characterize the convex$\unicode{x2013}$order frontier and extreme points of feasible stopping times, as well as dynamic information structures which implement them. This delivers the form of optimal attentional capture as a function of the designer and DM's relative time preferences. Intertemporal commitment is unnecessary: sequentially optimal information structures always exist by inducing stochastic interim beliefs. We further analyze optimal attention capture under non instrumental value of information. Our results speak directly to the attention economy.
title Attention Capture
topic Theoretical Economics
url https://arxiv.org/abs/2209.05570