Characterizing the Structure of Online Conversations Across Reddit

Fuente: arXiv
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Auteurs principaux: Yu, Yulin, Jiang, Julie, Dhillon, Paramveer
Format: Preprint
Publié: 2022
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author Yu, Yulin
Jiang, Julie
Dhillon, Paramveer
author_facet Yu, Yulin
Jiang, Julie
Dhillon, Paramveer
contents The proliferation of social media platforms has afforded social scientists unprecedented access to vast troves of data on human interactions, facilitating the study of online behavior at an unparalleled scale. These platforms typically structure conversations as threads, forming tree-like structures known as "discussion trees." This paper examines the structural properties of online discussions on Reddit by analyzing both global (community-level) and local (post-level) attributes of these discussion trees. We conduct a comprehensive statistical analysis of a year's worth of Reddit data, encompassing a quarter of a million posts and several million comments. Our primary objective is to disentangle the relative impacts of global and local properties and evaluate how specific features shape discussion tree structures. The results reveal that both local and global features contribute significantly to explaining structural variation in discussion trees. However, local features, such as post content and sentiment, collectively have a greater impact, accounting for a larger proportion of variation in the width, depth, and size of discussion trees. Our analysis also uncovers considerable heterogeneity in the impact of various features on discussion structures. Notably, certain global features play crucial roles in determining specific discussion tree properties. These features include the subreddit's topic, age, popularity, and content redundancy. For instance, posts in subreddits focused on politics, sports, and current events tend to generate deeper and wider discussion trees. This research enhances our understanding of online conversation dynamics and offers valuable insights for both content creators and platform designers. By elucidating the factors that shape online discussions, our work contributes to ongoing efforts to improve the quality and effectiveness of digital discourse.
format Preprint
id arxiv_https___arxiv_org_abs_2209_14836
institution arXiv
publishDate 2022
record_format arxiv
spellingShingle Characterizing the Structure of Online Conversations Across Reddit
Yu, Yulin
Jiang, Julie
Dhillon, Paramveer
Social and Information Networks
Computers and Society
The proliferation of social media platforms has afforded social scientists unprecedented access to vast troves of data on human interactions, facilitating the study of online behavior at an unparalleled scale. These platforms typically structure conversations as threads, forming tree-like structures known as "discussion trees." This paper examines the structural properties of online discussions on Reddit by analyzing both global (community-level) and local (post-level) attributes of these discussion trees. We conduct a comprehensive statistical analysis of a year's worth of Reddit data, encompassing a quarter of a million posts and several million comments. Our primary objective is to disentangle the relative impacts of global and local properties and evaluate how specific features shape discussion tree structures. The results reveal that both local and global features contribute significantly to explaining structural variation in discussion trees. However, local features, such as post content and sentiment, collectively have a greater impact, accounting for a larger proportion of variation in the width, depth, and size of discussion trees. Our analysis also uncovers considerable heterogeneity in the impact of various features on discussion structures. Notably, certain global features play crucial roles in determining specific discussion tree properties. These features include the subreddit's topic, age, popularity, and content redundancy. For instance, posts in subreddits focused on politics, sports, and current events tend to generate deeper and wider discussion trees. This research enhances our understanding of online conversation dynamics and offers valuable insights for both content creators and platform designers. By elucidating the factors that shape online discussions, our work contributes to ongoing efforts to improve the quality and effectiveness of digital discourse.
title Characterizing the Structure of Online Conversations Across Reddit
topic Social and Information Networks
Computers and Society
url https://arxiv.org/abs/2209.14836