The Effect of Warm-Glow on User Behavioral Intention to Adopt Technology: Extending the UTAUT2 Model
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arXiv
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| Hauptverfasser: | , , , |
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| Format: | Preprint |
| Veröffentlicht: |
2022
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| _version_ | 1866914024499707904 |
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| author | Saravanos, Antonios Stott, Neil Zheng, Dongnanzi Zervoudakis, Stavros |
| author_facet | Saravanos, Antonios Stott, Neil Zheng, Dongnanzi Zervoudakis, Stavros |
| contents | In this study, we enhance the Unified Theory of Acceptance and Use of Technology (UTAUT2) by incorporating the warm-glow phenomenon to clarify its impact on user decisions regarding the adoption of technology. We introduce two additional constructs aimed at capturing both the external and internal aspects of warm-glow, thus creating what we refer to as the UTAUT2 + WG model. To evaluate the effectiveness of our model, we conducted an experimental study in which participants were presented with a scenario describing a hypothetical technology designed to evoke warm-glow sensations. Using the partial least squares method, we analyzed the collected data to assess our expanded model. Our findings indicate that warm-glow significantly influences user behavior, with the internal aspect having the strongest influence, followed by hedonic motivation, performance expectancy, and finally the external aspect of warm-glow. We conclude by discussing the implications of our research, acknowledging its limitations, and suggesting directions for future exploration. |
| format | Preprint |
| id |
arxiv_https___arxiv_org_abs_2210_01242 |
| institution | arXiv |
| publishDate | 2022 |
| record_format | arxiv |
| spellingShingle | The Effect of Warm-Glow on User Behavioral Intention to Adopt Technology: Extending the UTAUT2 Model Saravanos, Antonios Stott, Neil Zheng, Dongnanzi Zervoudakis, Stavros Human-Computer Interaction Computers and Society In this study, we enhance the Unified Theory of Acceptance and Use of Technology (UTAUT2) by incorporating the warm-glow phenomenon to clarify its impact on user decisions regarding the adoption of technology. We introduce two additional constructs aimed at capturing both the external and internal aspects of warm-glow, thus creating what we refer to as the UTAUT2 + WG model. To evaluate the effectiveness of our model, we conducted an experimental study in which participants were presented with a scenario describing a hypothetical technology designed to evoke warm-glow sensations. Using the partial least squares method, we analyzed the collected data to assess our expanded model. Our findings indicate that warm-glow significantly influences user behavior, with the internal aspect having the strongest influence, followed by hedonic motivation, performance expectancy, and finally the external aspect of warm-glow. We conclude by discussing the implications of our research, acknowledging its limitations, and suggesting directions for future exploration. |
| title | The Effect of Warm-Glow on User Behavioral Intention to Adopt Technology: Extending the UTAUT2 Model |
| topic | Human-Computer Interaction Computers and Society |
| url | https://arxiv.org/abs/2210.01242 |